While lifestyle photos can complement individual shots on your product page, they’re also perfect for social media, emails, ads and other visual channels, because they catch the eye and make your products feel more personal. Often taken with a model, like this example from Peter Christian, lifestyle shots tell the story behind your product and show your customers how they can use them in their daily lives. This type of photography is where you get to show your products in action.
These types of images are perfect for social media posts and advertisements, as they give shoppers a taste of your brand as a whole, rather than just one product. Often used for product kits and collections, group photography displays the range and variety of your products and gives the customer a more complete view of your offering. You guessed it - group shots showcase more than one product together.
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These are often featured in product catalogs, banner images and throughout product pages to showcase individual products independently from the full collection.Ī great example is this one from Skullcandy, which is shot with a white background to create a clean, simple look and keep the focus on the product. One of the most common types of product photos, the individual shot contains only one object in the frame.
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Whether you want to maintain a consistent look across your product photos or tastefully mix and match them, it’s important to understand the difference between each type of product photography and how to best capture them.īelow we’ve compiled a list of the six most common types of product shots, when to use them and what they look like in practice: 1. Some are for everyday use, while others are more unique and only used in special cases. Just as your ecommerce store likely features a variety of products and services, product photos also come in a variety of styles and purposes.
Product photography isn’t one size fits all. In this blog post, we’ll give you the full rundown on all things product photography so that you can be on your way to getting that perfect shot. These images testify to the quality and value of your products and establish transparency into your ecommerce business. This is why the best ecommerce websites not only have great products, but also great photos of their products. If you’re running an ecommerce business, you probably already know how amazing your products are, but until a customer has your product in-hand, all they have to rely on are the pictures on your website. One of the best ways to do this is through great product photography. What shoppers see is often a deciding factor in whether they will stay on your site or lose interest, so it’s crucial that you invest in building an online store that catches their eye and keeps them intrigued. The human brain can process images in only 13 milliseconds - which means you don’t have much time to make a good first impression on your customers.
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